An Integrated Financial Services Group

Hong Leong Financial Group (“HLFG”) is a diversified financial conglomerate encompassing businesses that provide a broad range of financial products and services, including commercial and Islamic banking, life and general insurance, takaful, investment banking, stockbroking, and asset management.

HLFG subsidiaries offer an integrated suite of conventional and Islamic financial products and services which enables it to connect with customers not only in Malaysia, but throughout the region. Listed on Bursa Malaysia, HLFG has grown in size and strength, guided by focused business strategies and strong management.

A dynamic & digitally-enabled financial institution across 5 geographies

Hong Leong Bank Berhad (”HLB”) is a dynamic, digitally-enabled Malaysian financial institution, with an extensive presence across Malaysia, Cambodia, Vietnam, Singapore, Hong Kong and China, as well as a full-service call centre and more than 1,000 self-service terminals. Customers also have access to Priority Banking centres and various Wealth Management services in Malaysia and Singapore.

HLB is powered by digital innovation and its Brand Promise of being “Built Around You” - making it a leading financial services provider in the country. Its services are delivered through both traditional means and comprehensive digital channels, as well as a digital branch concept designed to provide complete customer satisfaction with a simple, efficient, technology-driven user experience. HLB is also committed to being “Here For The Long Term”, integrating its ESG and sustainability strategies into all levels of operation.

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Malaysia’s largest local life insurance company

Hong Leong Assurance Berhad (”HLA”) is Malaysia’s largest local life insurance company, a well-established brand offering financial planning and protection solutions catered to the various needs of Malaysian customers at different stages of their lives. Services are provided through a large network of branches, agents, and brokers throughout the country, as well as bancassurance and alternative distribution channels. The key to HLA’s success has always been its unwavering commitment to customer-centricity, where everything HLA does always revolves around its customers’ needs.

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Empowering clients through innovative capital market solutions

In addition to banking and insurance, Hong Leong Capital Berhad (“HLCB”) provides investment banking, stock broking, futures broking, related financial services, nominees and custodian services, unit trust management, fund management and sale of unit trusts through its subsidiaries, Hong Leong Investment Bank (“HLIB”) and Hong Leong Asset Management (“HLAM”). They are a comprehensive financial services provider that empowers institutional clients with innovative capital market solutions and comprehensive financial services.

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