Kuala Lumpur, 16th June 2014 – “Reaching Out and Giving back to the Community” - those were the words which sparked off the Do Good Week campaign, organised by Hong Leong Financial Group (“HLFG”) last week.

From visiting the underprivileged and cancer-stricken children to tree-planting and restoration of homes, the HLFG employees (namely Hong Leong Bank Berhad (HLBB), Hong Leong Bank Islamic Berhad (HLISB), Hong Leong Capital (HLCap), Hong Leong Investment Bank (HLIB), Hong Leong Assurance (HLA) and Hong Leong MSIG Takaful) demonstrated passion and dedication in lending a helping hand to the needy. In total, 35 charity-driven activities were conducted with various NGO’s and homes within the stipulated week.

“Doing something meaningful and good can be as simple as helping the blind walk safely, surrendering your seat to elderly customers or those with disabilities or offering coffee to a colleague who is stress at work,” said Raymond Choong Yee How, President & Chief Executive Officer of Hong Leong Financial Group.

“The Do Good Week campaign is rather timely as we would like to use this as a platform to inculcate the spirit of Volunteerism in a long-term. Given the exceptional level of employee commitments and enthusiasm for this campaign, HLFG would further look into encouraging and facilitate employee volunteerism in a larger scale,” added Raymond.

Held from 31st May to 7th June 2014, the ‘Do Good Week’ campaign kicked-off with charity activities happening simultaneously all over the country. The one-week charity campaign culminated at the Senior Management CSR Programme, which took place in Cornerstone Home, Semenyih.

During the Senior Management CSR Programme, participating teams were all geared up to complete the given task. The selected teams were assigned to paint walls, entrance gate and pillars of the home, sweeping and cleaning the activity room and toilets and planting shrubs and seedlings at the home compound.

On the other hand, the children from Cornerstone Home, from ages 5 to 18, were kept engrossed with fun-filled activities such as balloon sculptures, clown, tattoo, henna art and musical. Additionally, the children received goodie bags which contained stationeries, clothes and food essentials.

“The Do Good Week campaign promotes cohesiveness and social harmony among the staff. I would like to laud their efforts in stepping up to support of the Group’s commitment in giving back to the community,” concluded Raymond.

The ‘Do Good Week’ charity campaign was encouraged to all employees across the country, where employees were required to form a team consisting of up to 25 volunteers, identify one Do Good activity and a deserving charity home. The team was given a total of three-weeks to plan, liaise with the selected home and prepare the execution plan. The selected teams are then required to allocate a day to conduct their charity activity within the stipulated week.