Penang, 26 March 2014 – Hong Leong Bank (“HLB”) kicked off their partnership with BookXcess last Thursday at the Penang Big Bad Wolf (BBW) Book Sale as the Main Sponsor and Official Card Partner. The Sale roared off to a thrilling start where book-loving Penangites got to enjoy steep discounts of 75% to 95% off retail prices.

This is the second annual BBW Book Sale in Penang where it’s back due to popular demand. Book lovers will find bestsellers, novels, non-fiction books, educational books, collectibles and so much more at the sale held in Penang Times Square.

"To revive the joy of reading and learning among Malaysians, Hong Leong Bank has joined hands with Big Bad Wolf to reinforce its stand on the importance of cultivating good reading habits not only among children, but also adults,” said Genista Tan, General Manager for Credit Cards, Personal Financial Services, Hong Leong Bank.

"Even though e-books have become more popular in recent years, traditional reading mediums should still be encouraged especially among the younger generation. As such, I believe our collaboration with BBW will inspire Malaysians to cultivate the love for reading and be able to do so in an economical way,” beamed Genista.

Deemed to be a field day for avid readers, the annual event has never failed to attract thousands of Malaysians. In its first five days in Penang, the book sale has already attracted more than 36,000 visitors.

Not only that, Hong Leong Bank credit cardholders will enjoy 5% discount when they purchase at the BBW Book Sale and will also stand a chance to walk away with a stylish Backpack with a minimum purchase of RM250 in a single receipt. Those interested in applying for a Hong Leong Bank Credit Card can do so at the fair and receive a RM10 BBW Book Voucher for immediate rebates on book purchases. For more info on Hong Leong and BBW, please refer to www.hlb.com.my

A few HLB credit cardholders at the event shared their enthusiasm for the additional discounts they received with their HLB Credit Cards; “It’s great that Hong Leong Bank has given us another 5% off, it really helps when you’re buying boxes of books for the kids” said Mrs Wong, a mother of 2 and Dr Sundramoorthy exclaimed that “I used my HLB WISE credit card so I got 10% monthly cashback AND additional 5% discount for my purchases, so I’m very happy!”.

The Big Bad Wolf Book Sale will run until 30 March 2014.