Hong Leong Group firmly believes that its core values form its foundation and framework. Its values build its character; they are the binding cord that holds its people together, the driving force towards the successful accomplishment of the Group's Vision.

Quality

To consistently provide goods and services of the
highest quality affordable prices.

Human Resource

To enhance the quality of human resources as the essence of management excellence

Entrepreneurship

To pursue management vision and foster entrepreneurship

Unity

To ensure oneness in purpose, harmony and friendship in the pursuit of prosperity for all

Innovation

To nurture and be committed to innovation

Progress

To improve existing operations and to position for expansion and new opportunities

Honour

To conduct business with honour

Social Responsibility

To create wealth for the betterment of society