Hong Leong Assurance Berhad
The insurance arm is spearheaded by Hong Leong Assurance Berhad (HLA), one of Malaysia’s fastest growing life insurers backed by a fast-expanding agency force nationwide. HLA began as a General Insurance business under the name of Malaysia Pacific Insurance Berhad in 1972. The Life Insurance business was added into its portfolio a year later. In December 1982, Hong Leong Assurance Sdn Bhd, a composite insurance company was formed after acquiring the General and Life business of Malaysia Pacific Insurance.
To further expand its influence, HLA merged its general insurance business with MSIG Insurance (Malaysia) Berhad (MSIM) through a strategic partnership exercise in 2010. Following the merger, HLA would continue to provide life insurance business while the general insurance business would be provided by MSIM. Today, HLA is Malaysia's largest and leading domestic brand for financial wellness planning and protection solutions, specializing in life insurance, and is poised to reach new horizons for its life insurance business in the coming years. The Group is also present in Hong Kong through its subsidiary Hong Leong Insurance (Asia) Limited and in Singapore through HL Assurance Pte Ltd. Additionally, Islamic Insurance or Takaful is provided through Hong Leong MSIG Takaful Berhad.
HLA is also a multiple award-winning company and has been proudly crowned Domestic Life Insurer of the Year – Malaysia by Asian Banking and Finance Insurance Asia Awards for seven consecutive times between 2016-2022, Best Life Insurance Company – Malaysia for four times between 2017-2019 & 2021 and Best Health Insurance Company – Malaysia 2021 and Best Life Insurance Company – Malaysia 2022 by International Finance Awards.