Hong Leong Financial Group
Hong Leong Financial Group Berhad, the holding company for Hong Leong Group’s banking and financial services, has been consistently progressing through the years guided by focused business strategies supported by strong management and financial discipline.
Hong Leong Financial Group Berhad (“HLFG” or “the Group”) offers an integrated suite of conventional and Islamic financial products and services which enables it to reach out and connect with customers not only in Malaysia, but throughout the region.
Through Hong Leong Bank Berhad (“HLB”), the Group provides a wide range of products and services and innovative financial solutions in Malaysia and across the region. HLB’s extensive branch network extends beyond Malaysian borders with one branch each in Labuan Offshore, Singapore and Hong Kong respectively, four branches in Vietnam and seven branches in Cambodia as well as a full-service call centre and more than 1,000 self-service terminals. Wealth Management services are offered through branches in Malaysia, Singapore and Hong Kong, in addition to various Priority Banking centres located throughout Malaysia and one in Singapore.
HLB’s regional footprint is also marked by wholly owned subsidiaries in Vietnam and Cambodia. HLB was the first Malaysian bank to enter the Chinese banking sector in 2008 with a strategic investment in Bank of Chengdu Co., Ltd (“Bank of Chengdu”) and has an 18% stake in the company. Bank of Chengdu is a leading city commercial bank in Western and Central China based in Chengdu, the capital of Sichuan Province which is listed on the Shanghai Stock Exchange. HLB also holds a 12% equity investment in Sichuan JinCheng Consumer Finance Company, a licensed consumer finance firm established in Chengdu in March 2010.
Islamic banking and wealth management services are offered through Hong Leong Islamic Bank Berhad (“HLISB”), a full-fledged Islamic bank and wholly-owned subsidiary of HLB. By leveraging on HLB’s extensive network, as well as its own dedicated branches, HLISB provides easy access to customers seeking Shariah compliant alternatives to conventional banking products and services. A full suite of products on offer includes investment banking, business banking, personal financial services and wealth management, all of which encapsulate the tenets and principles of Shariah Law.
HL Bank Singapore (“HLBS”), the Singapore branch of HLB operates under a full banking license transitioned from a pure private banking institution and has successfully extended its services to offer a comprehensive range of financial services to business, retail and high net worth customers through 4 core business segments – business & corporate banking, personal financial services, private wealth management and global markets.
The branch is forging ahead by expanding the client segments value proposition, expanding employee’s capabilities and stepping-up its digital transformation to enhance clients’experiences and operational efficiency
HLA Holdings Sdn Bhd (“HLAH”) is the insurance holding company of the Group. HLAH’s subsidiary Hong Leong Assurance Berhad (“HLA”) is a leading Malaysian life insurance company backed by a strong and competent agency force. To expand its influence, HLA merged its general insurance business with that of MSIG Insurance (Malaysia) Bhd in a strategic partnership. Today, General and Family Takaful is provided through Hong Leong MSIG Takaful Berhad. HLAH is also present in Hong Kong and Singapore through its subsidiaries, Hong Leong Insurance (Asia) Limited and HL Assurance Pte Ltd.
In addition to banking and insurance, HLFG provides investment banking, stock broking and fund management services through Hong Leong Capital Berhad (“HLCB”) Group. Hong Leong Investment Bank Berhad, a subsidiary of HLCB, offers relevant and effective solutions to institutional clients seeking to access capital markets, as well as utilise innovative trading products and services across treasury, equities, derivatives and foreign exchange.
Another key subsidiary, Hong Leong Asset Management Berhad (“HLAM”), was the result of a merger between HLG Unit Trust Berhad, a pioneer in the Malaysian unit trust industry, and HLG Asset Management Sdn Bhd. Today, HLAM offers a comprehensive range of managed solutions across equity and debt asset classes, along with efficient customer support and communications, to help its customers achieve superior long-term risk-adjusted returns.