“Continuously growing throughout the years in strength and size through sound and focused business strategies”
Hong Leong Financial Group Berhad (“HLFG”) encompasses various businesses focused on delivering comprehensive, relevant, and digital financial solutions to its customers. HLFG provides comprehensive offerings in personal financial services, business banking, treasury, transaction banking, wealth management and other innovative financial solutions through Hong Leong Bank Berhad (“HLB”).
HLB is a dynamic, digitally-enabled Malaysian financial institution, with an extensive presence across Malaysia, Cambodia, Vietnam, Singapore, Hong Kong and China, as well as a full-service call centre and more than 1,000 self-service terminals. Customers also have access to Priority Banking centres and various Wealth Management services in Malaysia and Singapore.
HLB is powered by digital innovation and its Brand Promise of being “Built Around You” - making it a leading financial services provider in the country. Its services are delivered through both traditional means and comprehensive digital channels, as well as a digital branch concept designed to provide complete customer satisfaction with a simple, efficient, technology-driven user experience. HLB is also committed to being “Here For The Long Term”, integrating its ESG and sustainability strategies into all levels of operation.
HLB’s regional footprint is represented by wholly owned subsidiaries across Asia, such as in Vietnam and Cambodia. Moreover, HLB became the first Malaysian bank to penetrate the Chinese banking sector in 2008 with a strategic investment in Bank of Chengdu Co. Ltd (“Bank of Chengdu”), holding an 18% stake in the company. Listed on the Shanghai Stock Exchange, Bank of Chengdu is a leading commercial bank in Western and Central China, with its headquarters in Chengdu, the capital of Sichuan Province. Since March 2010, HLB also holds a 12% equity investment in Sichuan JinCheng Consumer Finance Company, a licensed consumer finance firm in Chengdu.
Islamic financial services are offered through Hong Leong Islamic Bank Berhad (“HLISB”), a full-fledged Islamic bank and wholly-owned subsidiary of HLB. By leveraging HLB's extensive network, as well as its own dedicated branches, HLISB provides easy access to customers seeking Shariah-compliant alternatives to conventional banking products and services. HLISB offers a full suite of comprehensive products, including Personal Financial Services, Wealth Management, Business and Corporate Banking and Global Markets Services, all of which incorporate the tenets and principles of Shariah Law.
HL Bank Singapore, the Bank’s Singaporean arm, offers a comprehensive range of financial services for businesses, retail clients and high net-worth customers through its 4 core business segments – Business & Corporate Banking, Personal Financial Services, Private Wealth Management and Global Markets. It is currently focused on improving its value proposition and expanding its digital transformation to enhance clients’ experiences and operational efficiency.
Hong Leong Assurance Berhad (“HLA”) is Malaysia’s largest local life insurance company, a well-established brand offering financial planning and protection solutions catered to the various needs of Malaysian customers at different stages of their lives. Services are provided through a large network of branches, agents, and brokers throughout the country, as well as bancassurance and alternative distribution channels. The key to HLA’s success has always been its unwavering commitment to customer-centricity, where everything HLA does always revolves around its customers’ needs.
To expand its influence, HLA has merged its general insurance business with that of MSIG Insurance (Malaysia) Bhd in a strategic partnership. Family Takaful is provided through Hong Leong MSIG Takaful Berhad. HLA Holdings Sdn Bhd, the Group’s insurance holding company, is also present in Hong Kong and Singapore through its subsidiaries, Hong Leong Insurance (Asia) Limited and HL Assurance Pte Ltd.
In addition to banking and insurance, HLFG provides investment banking, stock broking and fund management services through Hong Leong Capital Berhad (“HLCB”) Group. Hong Leong Investment Bank Berhad (“HLIB”), a subsidiary of HLCB, offers relevant, effective solutions to institutional clients seeking to access capital markets and utilize innovative trading products and services across treasury, equities, derivatives and foreign exchange.
Another key subsidiary, Hong Leong Asset Management Berhad (“HLAM”) was the result of a merger between HLG Unit Trust Berhad, a pioneer in the Malaysian unit trust industry, and HLG Asset Management Sdn Bhd. HLAM and its subsidiary Hong Leong Islamic Asset Management Sdn Bhd, offer a comprehensive range of managed solutions across equity and debt asset classes, along with efficient customer support and communications, to help its customers achieve superior long-term risk-adjusted returns.