Hong Leong Financial Group is a diversified financial group whose businesses provide a broad range of financial products and services to consumer, corporate and institutional customers.
Hong Leong Financial Group Berhad, the holding company for Hong Leong Group’s banking and financial services, has been consistently progressing through the years guided by focused business strategies supported by strong management and financial discipline.
Hong Leong Financial Group Berhad (“HLFG” or “the Group”) offers an integrated suite of conventional and Islamic financial products and services which enables it to reach out and connect with customers not only in Malaysia, but throughout the region.
Through Hong Leong Bank Berhad (“HLB” or the “Bank”), the Group provides comprehensive offerings in personal financial services, business banking, treasury, transaction banking, and wealth management and regional services of wide ranging and innovative financial solutions. These services are delivered through traditional means and comprehensive digital channels – online and mobile banking, as well as a digital branch concept designed to provide complete customer satisfaction with a simple, efficient and seamless experience aided by technology.
HLB’s extensive branch network of 232 branches extends beyond Malaysian borders with one branch each in Labuan Offshore, Singapore and Hong Kong respectively, two branches in Vietnam and seven branches in Cambodia as well as a full-service call centre and more than 1,044 self-service terminals. Customers also have the privilege of tapping on Wealth Management services which are offered at all branches throughout Malaysia and Singapore, in addition to various Priority Banking centres also in Malaysia and Singapore.
HL Bank Singapore, the Singapore branch of HLB operates under a full banking license. It offer a comprehensive range of financial services to business, retail and high net worth customers through our 4 core business segments – business & corporate banking, personal financial services, private wealth management and global markets. The branch is forging ahead by expanding the client segments value proposition, expanding employees’ capabilities and stepping-up its digital transformation to enhance clients’ experiences and operational efficiency.
The Bank’s Hong Kong branch operates under a full banking license and provides global market and SME/wealth management services to its customers. The Hong Kong branch soft launched its SME business in early 2021 in a very prudent manner and we started to build up good quality SME pipelines in the second quarter of 2022. It will continue to develop the SME business by acquiring good quality customers and sound assets in the new financial year while the global market team will continue to provide treasury market solutions to our customers.
Hong Leong Bank Vietnam Limited (“HLBVN”), a subsidiary of the Bank, commenced operations in October 2009. HLBVN is a full-fledged commercial bank in Vietnam whose principal activities include provision of retail loans, deposit products, wealth management, and priority banking services to individuals. Whereas business banking solutions include working capital and term loans, deposit and liability management products and trade finance services as well as foreign exchange (“forex”) and money market services. To date HLBVN has main operations through a branch each in Ho Chi Minh City and Hanoi.
In July 2013, Hong Leong Bank (Cambodia) PLC (“HLBCAM”) commenced operations as a 100% wholly owned subsidiary providing comprehensive financial services covering consumer banking, SME banking, business banking, global markets and transaction banking services. With seven full-fledged branches located in Phnom Penh, HLBCAM’s strategic objective for the operations in the Kingdom is towards growing with the community by supporting the local SME and Commercial/ Corporate Customers, high net worth individuals, affluent and emerging affluent as well as tech savvy young professionals in prospering their financial managements and solutions.
HLB was the first Malaysian bank to enter the Chinese banking sector in 2008 with a strategic investment in Bank of Chengdu Co. Ltd (“Bank of Chengdu”) and has an 18% stake in the company. Bank of Chengdu is a leading city commercial bank in Western and Central China based in Chengdu, the capital of Sichuan Province, and is listed on the Shanghai Stock Exchange. HLB also holds a 12% equity investment in Sichuan JinCheng Consumer Finance Company, a licensed consumer finance firm in Chengdu in March 2010.
HLA Holdings Sdn Bhd (“HLAH”) is the insurance holding company of the Group. HLAH’s subsidiary Hong Leong Assurance Berhad (“HLA”) is a leading Malaysian life insurance company backed by a strong and competent agency force. To expand its influence, HLA merged its general insurance business with that of MSIG Insurance (Malaysia) Bhd in a strategic partnership. Today, Family Takaful is provided through Hong Leong MSIG Takaful Berhad. HLAH is also present in Hong Kong and Singapore through its subsidiaries, Hong Leong Insurance (Asia) Limited and HL Assurance Pte Ltd.
In addition to banking and insurance, HLFG provides investment banking, stock broking and fund management services through Hong Leong Capital Berhad (“HLCB”) Group. Hong Leong Investment Bank Berhad, a subsidiary of HLCB, offers relevant and effective solutions to institutional clients seeking to access capital markets, as well as utilise innovative trading products and services across treasury, equities, derivatives and foreign exchange.
Another key subsidiary, Hong Leong Asset Management Berhad (“HLAM”), was the result of a merger between HLG Unit Trust Berhad, a pioneer in the Malaysian unit trust industry, and HLG Asset Management Sdn Bhd. Today, HLAM offers a comprehensive range of managed solutions across equity and debt asset classes, along with efficient customer support and communications, to help its customers achieve superior long-term risk-adjusted returns.